Genesis by Salgado: a call to life

Salgado’s exibition is now open in Milan at la Loggia in Piazza dei Mercanti and I was there. I was with a friend, who is a journalist. The visit started with him discussing with the lady at the ticket counter, because the entrance is no more free for journalists, yet it is half price. Which surprised and disappointed me. Luckily I completely forgot  everything about the “outside” world once entered the exhibition area.

The immensity of Salgado’s work is even more powerful when we realise that the author deals with a little bit of our planet. He has chosen, he had to fight with time, travels, survival, research and yet this is a huge work, because – what it left to me is that – there is a lot more yet to be discovered, on our origin, on our life nowadays and always.

I would suggest anyone to go and live this pictures from the inside, without listening to the audioguide they give you at the beginning.

Forget judgement, our culture and our lifestyle, do not overlap  thoughts with the reality of what you see. Just image the cold, the warm, the texture of what you see and LIVE it. Try. It’s amazing the power of the sentiment that arises. It’s a call!

Wonderful to know then about how this work was made and about its development and about the team of people that helped. With those people and ideas, photography is still art. And art is a call to life. LET’S ANSWER !

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